and how it helps your business
I’ll tell you why hiring a website professional is worth it for your business and its growth.
Well let me start with this:
There are millions of videos out there on how to
- cut your own hair
- build your own house
- lay your own turf
How often do you see someone attempt those videos and the outcome looks like something out of a horror movie?
How often do you hear someone say that “marketing is a waste of time”? ⬅️⬅️ people that say this either don’t market their business or do a really bad job of it and don’t get results.
Everything about getting clients is about marketing.
You can’t avoid it.
All marketing is really, is getting (the right) attention for your business. Looking competent and giving people confidence in you to hire you.
Your website is part of your marketing, and should be considered an important part of it.
1: save yourself time
This is number one for a good reason. Time is your most valuable asset. Time is the one thing you can get back once its spent. Money on the other hand, no matter what they tell you in the news, it can always be made back.
That, to me makes hiring a website professional worth it a million times over. If I can hire someone to do a better job than I ever could, faster, and it means I can spend time doing what makes me happy, then its worth every penny!
Ever tried doing something for the first time? Or tried to do a task you know nothing about?
Learning something new takes time.
A lot of the time, a business owner designs their own website and it isn’t what they’re building their business in.
Designing and building a website takes time. And if you’re not sure what tech and software you need to use, or how to use it, it takes even longer!
If you decide to go it alone, with no past experience, you’re going to have to learn about what you’re doing.
If you’re keen to get your business online, hiring a professional will save you all that hassle and heartache!
2: you can charge more
We’re a fickle bunch, us humans.
Our chimp brains still tell us that beautiful is better.
I think (correct me if I’m wrong) that it comes from choosing a partner. Beauty meant health, it’s still the case in the animal kingdom. Females choose the strongest/biggest/loudest mate. Because it means a better chance of a healthy baby.
Humans are no different. Even though we like to think we are.
And so the link there to your business website, and other forms of marketing is that the more professional it looks, the more value we perceive you give us. You getting what I’m saying?
If you’ve built the website yourself and someone stumbles across you on the internet, that first impression is the most important thing. It’s the first thing that pushes them to the next step. Making a professional website work is really important.
3: you get better results
Just like anything else, if you hire a professional to design and build your website, you’ll get better results.
You’ll get a return on your investment.
Regardless of what professional you choose, you’ll get a better return if you pay them. All designers have your best interests at heart ( we’re a rare bunch )
But not only that, instead of spending hours and hours (or months and months) building something yourself, that you’re not even happy with, using a professional will save you all that time, that will mean you have the energy to do other things. Like grow your business in other ways, or take a day off to recharge.
90% of people I speak to that design their own website to begin with, approach a professional for help, beacuse they’re not happy and they’re exhausted.
4: make it profitable
I’m probably going to say something you don’t like here.
99.9% of websites aren’t profitable. Dammit, most of them don’t even get visits!
Yet most business owners have it on their list of to-dos when they start their business. Which means they’re aware of the potential it has, and the need. Yet they don’t give it the credit it deserves.
Don’t ask me why, I haven’t figured it out yet. 🤣 The closest I’ve come to a conclusion is that the likes of the self builders out there (Wix etc) have commoditised the industry. Which means people put less of a value on something.
But trust me, box hair dyes have been a thing for as long as I can remember, it in no way devalues my hairdresser – she’s bloody brilliant.
The outcome is ALWAYS better when a professional is doing the work.
Don’t be fooled into thinking otherwise.
If you’re going to spend time building your own website, or paying someone to do it, YOU WANT A ROI. There’s ZERO point in building something for your business and it not making you any money. Or letting it sit there on the internet, ignored and sad looking.
As a business owner, your job is hard enough. Don’t waste time doing something that isn’t profitable.
If yor website isnt making you a profit, do something about it.
If you can’t afford a designer right now, get a contact page with your details on and work towards getting yourself a web designer who CAN help you make a profit with your website (see our one day selling system – this is the kind thing I’m talking about)