What is a CTA?

What is a CTA? – Call To Action

A call to action (CTA) is a prompt on your website, asking people to take an action, that could be a link, a button, or an image (or anything else!)

Basically, it shows your visitors what they need to do on your website, and it helps you to sell your roduct or service on your website. It makes sure your website is doing its job. Because the reason you have a website, afterall, is to SELL. Whether that is a physical/digital product or a service.

The reason you have a website is to grow your business.

Hubspot have some great examples of CTA’s on their blog

And you’d be amazed how many businesses out there don’t have one anywhere on their website.

Have you got any on your website?

What do you want people to do on your website?

So How Do You Decide What CTA to Use?

So how do you decide what CTA you need on your website?

Firstly, when I’m choosing, I always start with what outcome I want from my website page. If you have a plan for your business, a definitive one though, not a vague ‘I want more customers’ type of plan, a real one. Ever heard of SMART goals? That’s the type of thing I’m talking about. If you have a plan for the outcome, it will drive what you create.

‘I want another 100 people to sign up to my mailing list by Christmas’ could be one. That way you’d create a CTA that drives people to sign up to your mailer.

I’ve done a video of this blog below and it will help.


Tip: make sure your CTA is obvious and really easy to find. You should have a CTA on every page so that you are driving actions throughout your website.

They don’t all have to be the same CTA, just drive people to take action and your website will start to convert more!

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