About — BusinessOS for Trades
9
Years helping businesses get properly sorted
6
Years building strategy and systems for trades
100%
Focused on real businesses with real problems

I've Always Worked With Trades.
I Know What You're Up Against.

Nearly nine years ago I started helping businesses get sorted — not in a corporate, PowerPoint-and-workshop kind of way. In a sleeves-rolled-up, what's-actually-broken, let's-fix-it kind of way.

For the last six of those years, I've been building strategy and systems specifically for trades. The kind of systems that take the chaos that lives in your head — and put it somewhere it can actually work for you.

"That's the kind of work I love. Real businesses. Real mess. Real fixes."

I've worked with plumbers who were quoting from memory and losing track of half their jobs. Electricians who had a brilliant reputation but a website that made them look like they'd packed up in 2015. Builders who were turning over good money but had no idea where it was all going.

In every case, the problem wasn't the trade. The problem was the business behind the trade had never been set up properly. No system. No structure. No backup when things got busy.

That's exactly what BusinessOS fixes — and it's the only thing I do. Not because I couldn't do other things. But because trades need this, I'm good at it, and I find it genuinely satisfying to watch a business that was running on adrenaline start running on systems instead.

Real Work. Real Results.

Here's What This Actually Looks Like in Practice

The best way to understand what I do is to see it. Here's a recent example — the kind of project that shows exactly what's possible when you stop doing things the hard way.

Case Study
Fire Compliance Company — Manual Chaos to Automatic
The Problem
Their team was manually booking every single fire check and certification. Every customer had to be called individually, chased individually, and booked in manually. It was slow, expensive, and exhausting — and it meant the team was spending hours on admin that added no value to anyone. Customers were waiting. Staff were frustrated. Jobs were slipping.
What We Built
Automated customer alerts when their fire check was due — no staff involvement required
Self-booking system so customers could pick a time that suited them, instantly
A lead magnet quiz to tell prospects whether they needed a fire check in the first place — filtering the right leads before they even made contact
The whole system running automatically — without the team having to touch it
"Hours of manual admin replaced by a system that runs itself. Staff freed up to do the work that actually matters. Customers getting a faster, slicker experience. The business didn't get bigger — it got smarter."

What You Can Expect
When You Work With Me

🎙️

I speak your language

No acronyms. No agency waffle. I explain everything in plain English — and I never make you feel like you should know something you don't.

🏗️

I build it. You run it.

I do the heavy lifting — you get the result. Once it's live, I make sure you understand exactly what you've got and how to use it. No dependency. No mystery.

⏱️

I respect your time

You're a busy tradesperson, not a project manager. I keep you informed without overwhelming you. Quick updates, clear timelines, no chasing required.

🔍

Honest before everything

If BusinessOS isn't the right fit for where you are right now, I'll tell you. I'd rather give you the right advice than take your money for the wrong thing.

📐

Built for your business

Not a template. Not a generic system. Everything is built around how your business works — your leads, your services, your customers.

🤝

Still here after launch

The job doesn't end when we go live. Monthly support means the system keeps working, adapts as you grow, and you always have someone to ask.

Want to See If BusinessOS Is Right for You?

Book a free 20-minute audit. I'll look at what you've currently got, tell you honestly what's costing you money, and explain what the right fix looks like. No pressure. No pitch. Just straight talk.

Book My Free Audit →

see what my people say...

Gemma created my website within a day and I love it! She managed to capture what I wanted to achieve and much more. Through working with Gemma I now have an online booking system and the ability to post on socials in advance and send emails with a full database with all my clients ! I can’t recommend Gemma enough! She’s got the ability to support me to plan ahead and that’s great as a business owner you get so ‘stuck’ working alone.
CHARLOTTE SOLOMON
MOONCHILD YOGA
We are thrilled with our website that Gemma created for us. It is exactly what we wanted and adds a more professional approach to our business. We can't recommend her highly enough! - Lucy Frank Garden Design & Landscaping
I contacted Gemma from a mutual friend as I was looking to have a new website built for my business. Gemma is friendly, patient and excellent in what she does, I would 100% recommend her. A website built in a day, brilliant! Xx
ANGELA FAULKNER
WEDDINGS BY ANGELA