How do you grow a business in 2022?
I’ll let you into a secret… not much has changed in the past 100 years of business.
To grow a business, you need more customers. 🙄 Duh!! I hear you say!
But what does that mean? How do you get more sales?
Well, I’ll also tell you that sales haven’t really changed that much in the last 100 years. And neither have we…
We still hate to be sold to, but we still love to buy.
The only thing that has changed is the medium on which we market our business. Which is mainly online these days.
One of the problems is that it gets massively over complicated with all the “guru’s” and “ninja’s” out there. (sorry but whoever calls themselves any of these names will not help you do anything!!) giving away half the story with tactics they’ve never learnt themselves.
It’s a big jigsaw that you need to put together yourself with a piece from “Ninja SEO”, another piece from “Guru Funnel Master” and you never get the whole picture. Then you’re overwhelmed with knowing what to do first! 😵🤯
How to fix this mess...
How can something so simple, be so complicated? (please see notes above) 😊
If I share some of the things that I struggled with originally, it might help you too.
For the past 4 years, I haven’t had to go out and sell. This is amazing, I know. But it’s also held me up in my business growth, MASSIVELY. Because it meant I was working with referrals, and people that have been recommended to me, that I might not necessarily want to work with!
Which means I was working with ANYONE and EVERYONE. People that didn’t value me or my work. People that didn’t want to pay what I wanted to earn.
People who had their own ideas on how I should run my processes and what digital marketing should mean for me.
Well, Last year I said “No more!!” to all of that and actually started to work to making my own client base.
Choosing who I work with, and how things work in my own business. Actually becoming the boss. 😊
So that meant I had to...
- I DECIDED who I wanted to work with. I’d vaguely done this exercise a few times.. but never to the point I needed to. I was indecisive on who I wanted to work with. If you struggle too, there’s a great little formula I use to work out who I want to work with ➡️➡️ The Ideal Client Formula
- Find where that person hangs around. Are they on social media? Do they like to network face to face? What sort of places will you find your customer in? Then go there! You can find out where your ‘person’ likes to go just by asking those kinds of people, if you’ve worked with them before, you’ll probably find they’re more than happy to help. If you haven’t get to the ‘Oracle’ AKA Google
- Research. Find out all you can about this person and talk to them. There’s absolutely no point in having the best kept secret in the world for a business. Get yourself out there. Talk to your PFC (Perfect Future Customer) Once you have an idea of who they are, where they hang around, their fears and aspirations, you can go out and talk to them. Talk to them and show them how your business (and you) can help them reach their goals.
- Talk about it on your website! Your website is [a lot of the time] the first place people will go to do some research on you. Where they’ll goo to get a feel for you. See if you’re the person to help them get to their goals. So ideally, your website has some of your unique flavour to it, that you can’t always get on social media platforms. And it is informative in a SIMPLE AND CONSISE way. That’s a whole other blog post in itself, the science behind web design! 😁
This isn’t a complete list as I’m sure you can guess, but will definitely get you on your way to working with the people that you want to work with, and in turn, where you want to be in business.
In part 2 of this blog, I’ll share how you can reach out to these people WITHOUT being sleazy, cause no one likes sleazy sales… no one likes being the sleazy salesperson either.
So on that, if you’d like more customers – FASTER, then why not check out our 6 week sprint to more customers? Clients on Autopilot will give you 3-5 new clients per month, we’ll work together to achieve just that!