You're selling confidence; your business should ooze it.
If you’re in the business of selling growth and confidence, one of the main things your customers and potential customers will do BEFORE THEY BUY, is check you out. Online, on social, maybe talk to other people…
So it’s even more important that you, the business coach put in to practice what you tell people.
Putting together the whole package is important. It doesn’t need to be 100% before launch, but having a presentable website and brand materials can really go a long way in building trust.
Every business, not just coaches, needs to be the whole package. These things will give people the confidence to buy from you.
Having a good website that talks to the people that you want to work with is so important!
Having a website is about building trust.
Customers are looking around, and shopping around.
Since the birth of the online business, the web has had its fair share of bad news coverage. Not because it is a bad thing, but because there are bad people able to use it.
Thanks to the likes of SquareSpace, GoDaddy and Wix {etc} pretty much anyone out there can create an ‘online business’, whether that is for good or bad. So people are naturally sceptical about buying online {especially older people, and by older I only mean 40+ not OLD by any means}.
So to make sure your site is trusting is probably one of the most important things you can do.
I’ve created a list of trust factors for you to consider adding to your website to help people to trust you.
You’ll be surprised how simple some of them are.
Grab a pen & paper....
Add video to your website: no matter how much you hate it, or hate being on video {or for me, listening to my own voice *insert sick emoji*}. You’ve just got to do it.
It is best if you and your team if you have one are in it, but it can be of your offices, what you’re all about, your values. Just something that proves you are who you say you are on your website.
Add your contact details: People like landlines and addresses. Not always possible for people that work from home, I don’t advise putting your home address on your website, but a landline number goes a long way {I’m fully aware I don’t have one on my site, the handset is broken}.
Which brings me on to – Do and BE who you say you are. Live and breathe it. I hate this, but ‘Be Authentic’. Nothing will kill trust like a lie. But that goes with every part of a relationship, with a friend/spouse anyone. Don’t lie.
Have Google My Business set up: GMB is a great way to build trust. Google take a number of steps to ensure you are a real business before they’ll list you and Google is a big name, so it will help.
Testimonials: A biggie. Especially video ones! Get as many as you can and dot them around the website. A full page isn’t necessary these days, no one reads them all anyway, but people want to know that you’ve worked with others and you’ve helped them.
Good design: Of course I’m going to mention this, I held off putting it first, but it is so important. It creates trust in the sense that you don’t look like you’ve knocked it together in some dodgy pub and you’re out to scam someone.
Do you have certifications? If so, tell your website visitors! This is one of the strongest trust factors you can have on your website, a little bit like on your CV.
Case studies or a portfolio of work: This is always a good one, like a testimonial it shows you’ve done the work and you stand up to your claims. Plus it gives you a chance to show off your best work. A case study doesn’t always have to be visual, if you’re a coach, talk us through how you helped someone solve a problem.
Guarantees: Do you offer a guarantess on your work? This will help people feel confident to buy from you because it reduces the risk their taking. If you don’t live up to expectations, they know you’ll look after them, whether that’s a money back guarantee or some other service.
There’s 9, there are probably more, but that’s just what I can think of right now.
Need some help getting those trust factors on your site?
