first, what is cro?
CRO or Conversion Rate Optimisation is basically optimising your website to help people who visit you on your website to convert (or buy).
Isn’t that what we all want???
More clients. More business. MORE SALES!
This is what Omniconvert have to say about it..
how can it benefit you?
Well, put simply, if people find your website more appealing, and easier to use, they’re more likely to trust you and buy from you.
It basically turns traffic into ENGAGED BUYERS!
Did you know you only have 2.5 seconds to make a lasting impression with your website landing page?
This is the time it usually takes a potential customer to decide whether they want to buy from you. What is this decision based on you ask? I’ll break it down for you…
1. DESIGN DESIGN DESIGN: The first thing visitors notice and judge a business on is the design of their website, wouldn’t you?
2. Clear Navigation: If your customer can easily navigate your site, they are more likely to stay on the site for longer! This means links to relevant pages, trustworthy testimonials, specific call to actions and more!
3. Is it Obvious?: Now I mean really obvious? Because if a 5 year old can’t find your contact details, socials, and important info, your customer won’t either!!!
4. Title, or ‘WOW Line’: The main title for your page should not only describe your business, it also needs to show how your business will benefit the customer! The customer wants to buy the feeling they will get from your service; they want to know “how will this improve my life?”.
5. Multichannel Retargeting: If a customer doesn’t convert on their fist visit to your site, thats okay! By using your socials to connect and redirect traffic back to your site, you can stay at the forefront of potential customer’s minds and convert in the long run!
Do you know your current conversion rate? If not, get to know! Because if you can improve ALL of these elements by less than 2% you can double (yes DOUBLE!) your conversion rate.
So how can you actually begin turning traffic into more customers (and more MONEY!) by using CRO?
Lucky for you that’s where I come in!
If you’re interested in growing your business, converting traffic into engaged customers, and creating more revenue through your website click this link to book in for a FREE chat with me to make it happen today!
See you there!