Do first impressions count in business?
And does a good first impression help you make the sale?
Well, I hope you know the answer to that.
Its yes. First impressions are important!
If you’re in the know, you’ll know that it takes a measly 7 seconds to make a first impression (on average). Basically a quick look over and JUDGED.
But on the internet that is slashed to as low as 0.5 seconds in some cases!
So this is why you need a great website, photos, and branding.
It just helps you get over that first hurdle in your marketing. We’re a fickle old bunch when it comes to appearance and to be honest, I’ve done it myself.
If a website is ugly (hate using that word – beauty is in the eye of the beholder!) or is hard to use, I’m off! You know what I mean, that first impression is that feeling you get from a business as you land on their website.
Remember, that first impression is limited on the web to that window that land on only. You need to get creative!
94% of the first impressions on a website are based on its visuals and design.
Sadly on the internet, we don’t think for ourselves (unless we’re judging 🤣) so your design needs to be clear and easy to use – with a clear outcome, AND attractive!
Hard to accomplish, but the checklist for an attractive website is:
- great images
- bold attractive colours
- easy to read (glance at) headline