An ‘About Us’ page is one of the main pages people look at when doing research before they buy.
It’s one of the most important pages on your website. BUT it’s also not supposed to be about you.
I know….confusing, right?
Well it is….but it’s supposed to be about how YOU can help THEM (them being your prospect or customer).
Here are 11 tips to getting the balance right and giving people enough information so that they are interested in your business, but they know what you can do to benefit them. Because let’s face it, that’s all anyone is interested in.
Give it a minute, it’s a pretty big image, but it’s worth it.
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